The fresh and the beautiful

Semana is a premium fabric softener brand that offers a unique experience to women, who seek extra quality and pleasure in their laundry care. Fresh on the inside and beautiful on the outside - fabric softener is no longer a commodity, but a pleasure to look at, hold, open and use.

Quality over quantity

Focused on quality, Semana uses the best ingredients, newest technologies and fragrances by the leading perfume houses in the world to deliver great performance every time. Now, thanks to its superconcetrated formula it provides 42% more washes per liter.

Flower power

A flower bouquet is the inspiration that lies behind every aspect of the product – from the choice of fragrances to the packaging design. Semana makes the clothes bloom with long-lasting fragrance, fresh look and gentle feel.

Adding a little extra to the ordinary

With its innovative concepts and outstanding packaging design Semana succeeds in bringing beauty and freshness to an everyday chore such as doing the laundry.