Ilina Racheva is part of Ficosota for 13 years now and her brilliant mind is 100% devoted to excellent performance and results of all home & personal care brands of the company.
In this episode we are going back in time, when laundry detergents were only meant to clean stains. It was a bit eccentric to try and stand out on the shelf with a concept that doesn’t communicate how aggressive and effective a product is.
But Savex had something else going on, that brought us the right results..
Click on the video and hear the story